1. The fragrance is intensified by the warmth of your body. Make sure to apply in the creases of your knees and elbows for a longer-lasting, stronger scent. 2. Do not rub or swab the skin after applying as this breaks down the fragrance, causing it to wear off more quickly. 3. If you apply the fragrance to your wrists, be sure to reapply after frequent hand-washing, as this will rinse off the scent. 4. Replace the fragrance after 12 months. Most perfumes expire within a year and will lose the integrity of the original scent.